This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer.
Iris...more
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a game-changer for marketing and business development, driving the firm’s growth.
In...more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients.
For CMOs, understanding and aligning the marketing budget...more
Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.
We’re excited to bring you...more
Training and developing the next generation of lawyers is a key driver for a firm’s long-term success.
Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more
Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices.
Alistair Bone is joined by Maggie...more
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.
This week on the CMO...more
The first few days, weeks, and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm, and building an understanding of the landscape.
Today, Alistair Bone welcomes...more
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.
On this...more
Marketing and business development professionals are often considered change agents. Shifts in technologies and industries present exciting, new opportunities. Managing those, alongside the personal changes that team members...more
Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI strategy. While these initiatives are well-intended, they can be difficult to...more
Law firm culture. Articulating it isn’t easy, but it impacts all aspects of the firm, from recruitment, retention and employee experience to client engagement and business development.
On today’s episode of the CMO Series,...more
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most...more
The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to...more
Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The type of technology and how it’s applied depends on the firm’s capabilities, and more...more
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight.
We're so grateful to dive into this topic,...more
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a...more
Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.
Someone who has experience in successfully growing and progressing their team is Erin Dimry, Chief Marketing and...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders and voices involved in making change?
Marketing and BD professionals are, in fact,...more
In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and Training, at Morgan Lewis, Ali Bone delves into the detail of how to identify the right BD...more
It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t have to be the case. The most successful firms are those that can balance long term...more
Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD strategy are long gone.
Someone who is pushing the envelope when it comes to developing legal...more