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Law Firm Lead Generation: What are Qualified Leads?

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

How Google Ads’ AI Tools Can Improve Your Law Firm’s Video Campaigns

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more

Why Reddit is an Important Component of SEO for Law Firms

Law firms and legal marketers are constantly seeking innovative ways to enhance their online presence and connect with potential clients. One platform that has recently gained significant traction in Google search results is...more

Boost Your Law Firm’s Webinar Sign-Ups: A 10-Step Guide

Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more

Demand Generation Trends for Law Firms

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

How Law Firms Can Enhance Their Demand Generation Efforts

In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

Growth-Driven Website Design to Elevate Business Development Goals for Law Firms

In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more

13 Demand Generation Strategies to Implement for Law Firms

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

6 Complex Law Firm SEO Problems & How to Fix Them

SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to...more

Content Ideas to Boost Demand Generation for Law Firms

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Is Bluesky a Viable Twitter Alternative for Law Firms?

The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative... [Audio]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more

Mastering Demand Generation Marketing: Fundamental Techniques for Lawyers

It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how...more

Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast [Audio]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of...more

Podcast Episode 178: Exploring New Marketing Channels [Audio]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose...more

4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more

[Webinar] Unleashing the Power of Jasper AI for Law Firms - January 31st, 1:00 pm - 2:00 pm EST

Elevate Your Law Firm's Marketing with Jasper's AI Tool - Are you seeking an efficient solution to amplify your law firm's marketing strategy? Register for our exclusive webinar and learn how Jasper, a revolutionary...more

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry [Audio]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations...more

Top Legal Marketing Podcasts of 2023

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the...more

The Ultimate Guide to Law Firm SEO in 2024

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Agile Budgeting for Law Firms

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need...more

Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer [Audio]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into...more

Unlocking the Potential of TikTok for Law Firms

With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...more

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