Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
LISI's All the Things Podcast | One More Thing with Matt Parfitt, President @ Cirrom
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
What Lawyers Need to Know About Cybersecurity | Dennis Van Metre | Texas Appellate Law Podcast
Internal Investigations in the Asia-Pacific Region
[LEGAL MARKETING MOMENTS] What Do You Need To Know About The Term Metaverse?
Law Firm ILN-telligence Podcast | Episode 21: Carl Grassi, McDonald Hopkins LLC | United States
Law Firm ILN-telligence Podcast | Episode 20: Andreas Kaeser, wehinger kaelin ferrari ag | Switzerland
Sitting with the C-Suite: How to Determine Where to Put Your Business's Capital Investments
Law Firm ILN-telligence Podcast | Episode 12: Marie Macdonald | Miller Samuel Hill Brown | Glasgow, Scotland
Law Firm ILN-telligence Podcast | Episode 11: Bruce Feuchter | Stradling Yocca Carlson & Rauth | California, US
Client Confidentiality in the Age of Coronavirus [More with McGlinchey Ep. 2]
[EP. 45] Are Lawyers Creating Coronavirus Content The Wrong Way?
Law Firm ILN-telligence Podcast | Episode 4: Attilio Ferrari | FPB Legal, Milan, Italy
Digital Issues for Individuals Working at Home (Digital Planning Podcast)
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
Law Firm ILN-telligence Podcast | Episode 1: Pal Jalsovszky, Jalsovszky Law Firm | Budapest, Hungary
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
Refining your communication skills is a constant journey, whether you’re a seasoned pro or just starting. Here are four actionable steps to elevate your business communication game: 1. Evaluate Your Communication Channels....more
Brevity in communications is a fundamental skill that enhances clarity and impact. It is expressing ideas concisely without sacrificing meaning or depth. By using precise language and avoiding unnecessary words, brevity...more
Effective communication involves conveying your message clearly and understandably without repetition. I find that many people make their point and then pound on it, repeating it multiple times. This is frustrating to listen...more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
“Commitment to help.” This is, according to BTI Consulting CEO Michael Rynowecer, one of the top attributes that buyers demand from their law firms. That’s old news; here’s the new news: More and more, law firms have awakened...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications, and...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
Think about a time that you’ve reached out to a prospective client and received no response. There are many reasons voicemails and emails go unreturned. It could be that something personal is going on with the recipient and...more
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
We all have a pitch to make and the need to do so comes up all of the time. Many times, you are making a pitch unconsciously because it can be second nature for some. Think about how good your pitch could be if you actually...more
We live in a world of entrenched people and positions. Right now, you may be thinking of politics and similar high-level issues, but I am not. I’m considering this on a day-to-day level in relation to your work and personal...more
Delivering outstanding advice to your client or customer is what you should strive for. My firm has defined its culture and “Deliver Outstanding Legal Advice” is fundamental #1 of the JW Way. Without this, nothing else we do...more
These times can be challenging for client and business development. We’re in-person, then we’re not. We’re scheduling events, then we’re canceling them. We’re working remotely, but only sometimes....more
“I just can’t do one more online meeting” “You can’t get business that way.” “My clients need me more.” Have you ever said, or thought, any of these things about a virtual event or while involved in a conference...more
(2 min, 48 sec) We're going to talk about a term today that you are going to start hearing often. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be found right here:...more
If you have zoom fatigue, raise your hand. My guess is that everyone has their hand raised. I know I do. Everyone is fed up with taking meetings on their screens, and so when something is voluntary, you’re going to opt out...more
As a lawyer, in addition to the network of clients and potential clients that you’ve built, you’ve also built a network of referral sources. This may be formal or informal (or more likely, both). One of the most overlooked...more
I’ll tell you a secret – the pandemic may not be over, but you can still be networking. Even when networking is primarily done in a virtual way, the substance of it has not changed; only the platform. So what does that...more
For our purposes, active listening for lawyers involves more than simply being able to accurately report back what another person in a conversation has said, although it certainly includes that. Active listening also involves...more