Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
LISI's All the Things Podcast | One More Thing with Matt Parfitt, President @ Cirrom
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
What Lawyers Need to Know About Cybersecurity | Dennis Van Metre | Texas Appellate Law Podcast
Internal Investigations in the Asia-Pacific Region
[LEGAL MARKETING MOMENTS] What Do You Need To Know About The Term Metaverse?
Law Firm ILN-telligence Podcast | Episode 21: Carl Grassi, McDonald Hopkins LLC | United States
Law Firm ILN-telligence Podcast | Episode 20: Andreas Kaeser, wehinger kaelin ferrari ag | Switzerland
Sitting with the C-Suite: How to Determine Where to Put Your Business's Capital Investments
Law Firm ILN-telligence Podcast | Episode 12: Marie Macdonald | Miller Samuel Hill Brown | Glasgow, Scotland
Law Firm ILN-telligence Podcast | Episode 11: Bruce Feuchter | Stradling Yocca Carlson & Rauth | California, US
Client Confidentiality in the Age of Coronavirus [More with McGlinchey Ep. 2]
[EP. 45] Are Lawyers Creating Coronavirus Content The Wrong Way?
Law Firm ILN-telligence Podcast | Episode 4: Attilio Ferrari | FPB Legal, Milan, Italy
Digital Issues for Individuals Working at Home (Digital Planning Podcast)
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
Law Firm ILN-telligence Podcast | Episode 1: Pal Jalsovszky, Jalsovszky Law Firm | Budapest, Hungary
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Many things go without saying. But the fact that attorneys wear many hats—especially those working as in-house counsel—shouldn’t be one of them. These professionals must not only appear Janus-like in their ability to...more
On July 29, 2024, the American Bar Association issued ABA Formal Opinion 512 titled “Generative Artificial Intelligence Tools.” The opinion addresses the ethical considerations lawyers are required to consider when using...more
Organisation for lawyers can be tough. Still—no matter how competent you are—a cluttered, disorganised space can negatively affect how you practice law. Whether you’ve lost your desk under a chaotic pile of papers, you’re...more
Joe Corsello, Associate General Counsel & Managing Director, Claims for Euclid Transactional, shares his insights on pivoting from litigation to reps and warranties insurance, opportunities for those seeking a career in the...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
Brevity in communications is a fundamental skill that enhances clarity and impact. It is expressing ideas concisely without sacrificing meaning or depth. By using precise language and avoiding unnecessary words, brevity...more
Patience is a virtue. Or is it? These days patience seems to be a character trait that is fading fast. Clients want instant answers and fast results....more
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost....more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
“Commitment to help.” This is, according to BTI Consulting CEO Michael Rynowecer, one of the top attributes that buyers demand from their law firms. That’s old news; here’s the new news: More and more, law firms have awakened...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications, and...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
At the end of last year, several Troutman Pepper attorneys asked my Client Care team to report on trends we saw in the last 12 months and our advice for 2022....more
This month, Troutman Pepper held its first associates retreat. The event included plenty of time for associates to build relationships in person after two years of remote working, as well as substantive programming to help...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Regardless of communication barriers that various client circumstances may present, lawyers owe their clients the duties of competent representation and effective communication...more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
It is 2022 and we are ready to be back in the courtroom. For the past two years, most civil trials have come to a grinding halt due to the COVID-19 pandemic. However, lawyers, judges and litigants alike are eager to return to...more
The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order. •No need to wear masks. •You need to wear a mask. •You need to wear...more
Delivering outstanding advice to your client or customer is what you should strive for. My firm has defined its culture and “Deliver Outstanding Legal Advice” is fundamental #1 of the JW Way. Without this, nothing else we do...more
Since the COVID-19 pandemic began approximately a year ago, millions of lawyers across the United States very quickly went from working in an office to working elsewhere. Home, a home office, a spare bedroom, their dining...more