[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's See more +
[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's U.S. Data Privacy and Cybersecurity Practice. David is a prolific writer, creating upwards of 200 articles a year regarding cybersecurity and data privacy issues.
The National Law Journal named David a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him fourteen times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information.
He is the author of "Building a Law Practice One Article at a Time," published by the American Bar Association, as well as the ABA's primary publication on the European General Data Protection Regulation (GDPR) and the ABA's Desk Reference Companion to the California Privacy Rights Act (CPRA).
In this episode, David and Wayne discuss, among other things:
- Why attorneys should be prolific with their thought leadership content
- How content is a client service tool as much as it is a marketing and business development tool
- Why your clients hold the key to your content creation
- David's process for writing 200 articles a year
- Why tying your thought leadership content to news articles makes it less valuable
- What lawyers get wrong about how thought leadership is supposed to work
- Why content that doesn't take a position reflects poorly on the attorney writing it
- Why attorneys shouldn't hand off their thought leadership content drafting to associates
You can watch this episode on YouTube:
https://www.youtube.com/watch?v=ZO5aKl8pRps
About David Zetoony
David's online bio: https://www.gtlaw.com/en/professionals/z/zetoony-david-a
David's LinkedIn profile: https://www.linkedin.com/in/davidzetoony/
David's posts on Greenberg Traurig's "Data Privacy Dish" blog: https://www.gtlaw-dataprivacydish.com/author/zetoonyd
David's book, "Building a Law Practice One Article at a Time": https://www.americanbar.org/products/inv/book/406698992
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -
