This attorney is a master at injecting his personal voice and style into his content - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service
Contact
[Listen to this episode on Apple Podcasts, Spotify, or Amazon:

https://podcasts.apple.com/us/podcast/legally-contented/id1612322032

https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30

https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase See more +

[Listen to this episode on Apple Podcasts, Spotify, or Amazon:

https://podcasts.apple.com/us/podcast/legally-contented/id1612322032

https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30

https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.

As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.

In this episode, Jordan and Wayne discuss, among other things:

- The importance of offline marketing in today's digital marketing-dominated world

- Why lawyers need to be comfortable saying "no" to clients who are not a good fit for them

- The importance of niching to a specific client instead of a specific type of case

- Why lawyers should own what sets them apart from the crowd

- Why vanilla marketing is a terrible choice for law firms

- The philosophy that will help you consistently create content

- How to find your voice for marketing purposes

Watch the video version of this episode here:

https://www.youtube.com/watch?v=bGr3K-WLlJE

About Jordan Ostroff

Driven Law: https://www.drivenlaw.com

LegalEase Marketing: https://www.legaleasemarketing.com

Jordan on LinkedIn: https://www.linkedin.com/in/jordan-ostroff

LegalEase's Exhibit (A)ttorney podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/exhibit-a-ttorney-show/id1551775894

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -

Embed
Copy

Other MultiMedia by Copo Strategies + Law Firm Editorial Service

© Copo Strategies + Law Firm Editorial Service

Written by:

Copo Strategies + Law Firm Editorial Service
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Copo Strategies + Law Firm Editorial Service on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide