In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, See more +
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations.
Laura and Wayne discuss, among other things:
- How Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm;
- How her LinkedIn 30-day challenge changed her practice and her life;
- The LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month; and
- Why she launched a productized service (and why she thinks you can too).
Resources mentioned in the episode
Blog about attorneys using jargon in their thought-leadership marketing content.
https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/
About Laura Frederick
LinkedIn: http://www.linkedin.com/in/laurafredericklaw
Laura Frederick Law: https://laurafredericklaw.com/
How to Contract: https://www.howtocontract.com/
Laura's book: Practical Tips on How to Contract: Techniques and Tactics from an Ex-BigLaw and Ex-Tesla Commercial Contracts Lawyer
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello AT legallycontented DOT com See less -
